BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Course Code: 103571H
Duration: 104 weeks including holiday breaks.
Course Description: This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organization’s marketing in addition to other duties.
Entry Requirements: Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or have four years equivalent full-time relevant work experience.
Enrolling students must provide the evidence of the following:
General Entry Requirements:
- 18 years of age.
- Basic computer skills.
- Meet all student visa requirements.
Academic entry requirements:
- Year 12 or equivalent.
English Language proficiency:
Prospective students are required to have certain level of English Language proficiency. London College will accept test results (with relevant test scores) from any of the following English Language test provides listed below
Mandatory Language, Literacy and Numeracy (LLN) Test:
All student applicants MUST complete Language, Literacy and Numeracy (LLN) test prior to their enrolment with London College. LLN test is conducted to measure your language, literacy and numeracy skills to determine your suitability as well as if any additional learning support required for the course applied. LLN test is conducted in English only. You will be given instructions on how to complete this test by our admissions team.
|English language provider test||Minimum Test Score|
|International English Language Testing System||5.5|
|*Test of English as a Foreign Language (TOEFL) paper based||527|
|TOEFL internet-based test||46|
|Cambridge English: Advanced (Certificate in Advanced English)||162|
|Pearson Test of English Academic||42|
|Occupational English Test**||pass|
*The TOEFL paper-based test will only be accepted from limited countries.
** The Occupational English Test includes a mark between A and E. An A or B is considered a pass.
Note: Not all nationalities are required to provide proof of English language proficiency. You do not need to provide evidence of an English test score with your application if.
^ you are a citizen and hold a passport from UK, USA, Canada, NZ or Republic of Ireland.
^ you are enrolled in ELICOS – General English course
^ you have completed at least 5 years’ study in English in one or more of the following countries: Australia, UK, USA, Canada, New Zealand, South Africa, or the Republic of Ireland.
Mode of delivery: Face-to face training, online projects, activities or skills-based training in small group or individual.
Assessment Methods: Portfolio, Questioning, Case study, Written test, Presentation, Role play, Project.
Tuition Fee per course: Please refer to current price list.
Units of competency:
|Unit Code||Unit Title||Core/Elective|
|BSBMKG621||Develop organisational marketing strategy||Core|
|BSBMKG622||Manage organisational marketing processes||Core|
|BSBMKG623||Develop marketing plans||Core|
|BSBTWK601||Develop and maintain strategic business networks||Core|
|BSBCRT611||Apply critical thinking for complex problem solving||Elective|
|BSBLDR601||Lead and manage organisational change||Elective|
|BSBMKG624||Manage market research||Elective|
|BSBMKG626||Develop advertising campaigns||Elective|
|BSBMKG627||Execute advertising campaigns||Elective|
|BSBPEF502||Develop and use emotional intelligence||Elective|
|BSBSTR601||Manage innovation and continuous improvement||Elective|
|BSBXCM501||Lead communication in the workplace||Elective|