BSB50620 Diploma of Marketing and Communication​

CRICOS Course Code: 111477F

Duration: 78 weeks including holiday breaks.

Course Description: This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organization’s marketing in addition to other duties.

Entry Requirements: Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Or Have two years equivalent full-time relevant work experience.

Enrolling students must provide the evidence of the following:

General Entry Requirements:

  • 18 years of age.
  • Basic computer skills.
  • Meet all student visa requirements.

Academic entry requirements:

  • Year 12 or equivalent.

English Language proficiency:

Prospective students are required to have certain level of English Language proficiency. London College will accept test results (with relevant test scores) from any of the following English Language test provides listed below

Mandatory Language, Literacy and Numeracy (LLN) Test:

All student applicants MUST complete Language, Literacy and Numeracy (LLN) test prior to their enrolment with London College. LLN test is conducted to measure your language, literacy and numeracy skills to determine your suitability as well as if any additional learning support required for the course applied. LLN test is conducted in English only. You will be given instructions on how to complete this test by our admissions team.

English language provider testMinimum Test Score
International English Language Testing System5.5
*Test of English as a Foreign Language (TOEFL) paper based527
TOEFL internet-based test46
Cambridge English: Advanced (Certificate in Advanced English)162
Pearson Test of English Academic42
Occupational English Test**pass

*The TOEFL paper-based test will only be accepted from limited countries.
** The Occupational English Test includes a mark between A and E. An A or B is considered a pass.

Note: Not all nationalities are required to provide proof of English language proficiency. You do not need to provide evidence of an English test score with your application if.
^ you are a citizen and hold a passport from UK, USA, Canada, NZ or Republic of Ireland.
^ you are enrolled in ELICOS – General English course
^ you have completed at least 5 years’ study in English in one or more of the following countries: Australia, UK, USA, Canada, New Zealand, South Africa, or the Republic of Ireland.

Mode of delivery: Face-to face training, online projects, activities or skills-based training in small group or individual.

Assessment Methods: Portfolio, Questioning, Case study, Written test, Presentation, Role play, Project.

Tuition Fee per course: Please refer to current price list.

Units of competency:

Unit CodeUnit TitleCore/Elective
BSBMKG541Identify and evaluate marketing opportunitiesCore
BSBMKG542Establish and monitor the marketing mixCore
BSBMKG552Design and develop marketing communication plansCore
BSBMKG555Write persuasive copyCore
BSBPMG430Undertake project workCore
BSBCMM511Communicate with influenceElective
BSBCRT512Originate and develop concepts/td>Elective
BSBMKG546Develop social media engagement plansElective
BSBMKG551Create multiplatform advertisements for mass mediaElective
BSBOPS505Manage organisational customer serviceElective
BSBPEF501Manage personal and professional developmentElective
BSBPMG530Manage project scopeElective